Visual Design
Alongside product and service design, I create visual experiences that help communicate ideas more clearly, from digital campaigns to presentations and interactive digital experiences.
Featured Work
Campaign Creative
#ForeverWena
Refining a youth health campaign for digital engagement
Context
Following the initial campaign developed by Ogilvy, Forever Wena needed ongoing creative refinement to improve how young people discovered and engaged with its AI-powered health assistant.
My contribution
Took over creative development, with oversight from the service design lead, testing different advertising formats and refining campaign copy through A/B testing to identify stronger-performing approaches.
Outcome
Established a more iterative approach to campaign creative, using performance data to inform ongoing improvements to advertising formats and messaging.
Original campaign ad creative by Ogilvy
1st iteration- Initial expanded ad options I created for testing
2nd iteration- Expanded ad options I created for targeted health messaging testing
Exhibition Design
World Congress on Public health- Genesis × Gates Foundation
Bringing AI for health & self-care across Africa into focus
Context
For the World Congress on Public Health, the Gates Foundation needed to showcase its work in AI-enabled healthcare across Africa in a single exhibition booth, while accommodating multiple partners, dense information and strict brand guidelines.
My contribution
Structured and translated complex information into a cohesive visual presentation, balancing content hierarchy, partner identities and brand requirements within a unified booth experience.
Outcome
Created a clear, coordinated showcase that brought diverse initiatives and partner contributions together within one exhibition space.
Booth at the WCPH in Cape Town with Partner Approved Project Posters on the board
Final Booth Designs
Digital Storytelling
Innovation District Workshop Invite
Turning a workshop invitation into an interactive introduction
Context
A workshop to prepare a new university-anchored innovation district brought together multiple prospective partners. A conventional invitation wasn't enough to communicate the vision or encourage participants to engage with the material beforehand.
My contribution
Developed a microsite-style experience, distributed as a clickable PDF, that introduced the concept, organised supporting materials and helped participants begin visualising the proposed district ahead of the workshop.
Outcome
Turned a standard workshop invitation into an engaging pre-workshop experience designed to build understanding and encourage more informed participation.
Visual Storytelling & Presentation Design
Making ideas clear, coherent and compelling.
I design presentations, proposals, pitches and training materials that bring complex ideas to life, align multiple stakeholders and help organisations communicate with clarity. The logos below represent some of the organisations and projects I’ve supported through visual storytelling and presentation design.
Testimonials
Feedback from clients
and partners
Monthati is able to take a brief, understand what is required and independently develop the work further. She does not require constant supervision or follow-up and can be relied upon to deliver agreed work within the required timelines. Where clarification is needed, she proactively reaches out rather than allowing issues to delay delivery. She is also pleasant and professional to engage with.
– Jacqui Watson
You have naturally grasped the basics of service design it has been an absolute joy to watch, and I am excited to see how you continue to incorporate more tools and methods into your practice. It has been a pleasure watching you grow as a designer, and I believe you have an exceptional career ahead of you as a service designer.
– Hazel Scrimgeour
"Monthati’s contributions to the project were impressive. Her ability to empathise with the target audience and incorporate user-centered design principles was evident throughout the process. She effectively facilitated workshops that encouraged team collaboration, and her insights helped us refine our approach to deliver value to the clients."
– Farai Ntuli